SAMSUNG
Creative Strategy
At Glander Creative, our creative strategy services are rooted in understanding your audience and delivering tailored content that resonates across multiple channels. Take, for example, our work with Samsung. Tasked with demonstrating the simplicity and convenience of their SmartThings app, we crafted a campaign that would engage busy individuals in a fun, relatable way.
By leveraging the viral "Get Ready With Me" (GRWM) trend, we introduced "Get Ready with Martha," featuring Martha Stewart, to showcase how easily the app fits into everyday life. From monitoring your fridge to checking in on your pets, we emphasized the seamless multi-tasking benefits of SmartThings. Tying it all together with Martha’s signature catchphrase, we coined
“Samsung, It’s a Smart Thing”
creating a memorable, channel-specific narrative that truly resonated with audiences. Let Glander Creative help you create compelling creative that amplifies your brand's story.
GRWM – Pet monitoring cut-down
This version focused on the app's ability to help users check in on their pets remotely. The tailored content targeted pet owners, showcasing how SmartThings simplifies everyday life, further expanding the campaign's reach.
POV – Times Square
Samsung aimed to create a visually engaging video ad for Times Square featuring Martha Stewart, building on the success of their social media campaign. The ad needed to showcase the wide range of SmartThings app capabilities to the busy Times Square crowd, all without using audio. To achieve this, the video used the popular 'POV' trend, following Martha Stewart through various relatable scenarios, with the app's interface and an animated SmartThings icon featured prominently throughout.